Creating a search engine copywriting plan

Search engine copywriting has become an extremely important part of the overall search engine optimization process.

What's the best way to write SEO copy? Starting with a plan is always a good idea. Keep in mind; these are guidelines of techniques that can be used if and only if they make sense for your site visitors. We never recommend writing solely for the search engines. In the case of search engine copywriting, the customer is truly #1.

There are several points which you have to consider:-

  • Per Page Use Three Key phrases: - It provides a good variety and helps keep the copy from sounding too repetitive.
  • Have at least 300 Words of Copy:- The length of your copy depends on several things which includes, your target customer's preferred communication style, whether the product is new to the market place, if a detailed explanation needs to be given, site design etc. Always keep in mind; it's all about the customer. IF your target customers prefer longer copy, it would be better that you write longer copy and visa versa.
  • Write Smoothly: - It means write in Natural language, in the sense that the reader should not be able to detect what key phrases the page is optimized for. They copy should flow as if it were not written with the search engines in mind. When you generate concepts for the page copy, keep your keywords in mind.
  • Use Keyword Phrases in Headlines and Sub headlines - If it makes sense to do so. You will not blow your rankings if you have no keyword filled or other tags. If your headline doesn't sounds appropriate with the keywords in it, then its better not to use them.
  • Use Keyword Phrases Once or Twice per Paragraph, if and only if it makes sense. It's better to read your copy twice or thrice with your colleagues, if it sounds stupid or forced, take our some of them and find ways to rework them so they flow more naturally.
  • Lastly, and above all, please remember, it may take some tweaking to get your page to convert the way it to. All customers are not the same, and all sites are not the same. All key phrases are not the same. There is no magic involved. You'll have to test and trace and see what works best for you.