Links Assessment

Link building is a fundamental strategy to obtain top search engine rankings. Back links, as they are called, are links on other websites that point to your website. A link pointing to your website is like a vote. The major search engines tally these links or votes to see what the rest of the world thinks about you. If you have a lot of good quality links pointing to various pages on your website, you have a very good chance of getting good search engine rankings. Link building for SEO is a simple concept, yet it continues to evolve and change. Active Web Group has become proficient in all the legal methods of getting links for our clients. Each link building campaign is designed and executed with the main purpose of gaining sustainable rankings through search engine approved link building techniques.

Each client’s link building campaign needs are different. Obtaining a ranking on a search engine is like an individual competition. We perform a full link assessment on our client’s website before we begin. We also do a link analysis on their competitors’ websites as well. By gathering all this analytical data of our client’s link profile and their competitors, we can then create a link building strategy for both long term and short term gains. Comparisons will help us determine where our client’s strengths and weaknesses are compared to their competition. We have developed a proprietary profiling system that we use to generate a clear link building campaign strategy that will achieve great search engine rankings.