PPC

Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.Pay Per Click (PPC) advertising puts ads for your Web site in front of people looking for what you have to offer on Google and other search engines.

Pay per click search engines (PPC) has become an integrated part of search engine optimization. They are all based on the auction principle. You make a bid for a certain keyword or keyword phrase, and the amount decide the ranking. On this page you will find selected PPC search engines, as well as resources that will help you make the best out of these marketing tools.