Identifying Target Locations and Ad Timings

The most important step is the identification of your target and ad timings, who is the recipient of your message? The end user, or perhaps resellers? How is your target group expected to use the search engines? An experienced Internet user will search the Internet differently than a less experienced user.
we can decide in which market/country this group is most effectively targeted using SEO. The language on your website must be the language of the market in question.