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Keyword Research and Selection

 

 

When you want to do your brand promotion that time you heard about some of the following statements in SEO likely :

  1. Content is king
  2. On-page SEO is important
  3. You need link building.

But , none of those statements matter ,if you fail to select the proper keywords.Because of your website has a goal to either increase traffic or increase sales revenue and if you are not going o accomplish either of those if due diligence was not provided in the keyword research and selection strategy.

Surgeboom_PPC keyword research

Here , Surgeboom provides service in ppc keyword research and selection :

Effective Keyword Research down to three key area :

  •  
  • - Sales Analysis
  • - Keyword List
  • - Competition Analysis      

 

Sales Analysis includes the following :

  1. In depth look at analytics and Pay Per Click Accounts to Analyze how traffic performs on your current     website and what converts.   
  2. Detailed discussion with the client to understand the products and services offered and includes gathering information on the vernacular of customer base.
  3. Understanding the client's target market with their keyword selection with their company goals.

Keyword List :

  1. Using the keywords and phrases in the Sales Analysis, and completing through research using    Wordtracker, Keyword Discovery or Google Keywords Tool to generate a     general keyword list.
  1. Review of keyword volume and the relationship of keyword volume to individual match types. For example, selecting a keyword with a broad match monthly search volume of 100 and an Exact match of 25 would be a poor choice.   
  1. Review of keyword's OCI or online Customer intent; in a simple sense that defined as type of the searcher is looking purchase a product or services, or just performing research.     

Competition Analysis :

  1. Competition analysis includes looking at client defined competitors and online competition.    Looking at client defined competitors may help identify keywords  missed in conversations with the client. Looking at online competition will bring to light any challenges ranking for a just performing keyword.